Some scents just command attention — and this is one of them.
No. 1 opens with a burst of fresh Calabrian bergamot and a signature Ambroxan accord that is impossible to ignore. Bold, magnetic and effortlessly cool, this is the fragrance for the driver who owns every road they travel. As it settles, warm notes of cedarwood and vetiver bring a rugged sophistication to your interior — clean yet untamed, just like the open road itself.
Whether you’re heading to the boardroom or the car show, No. 1 ensures you arrive in style — and your car does too.
Our card air fresheners are crafted from 4mm premium cotton board, infused with 5ml of IFRA-certified fragrance oil developed by master perfumers in Grasse, France. Every card is a statement of quality — delivering a long-lasting, refined scent experience that sets Alia London apart from anything you’ve tried before.
Luminous saffron meets warm ambergris in this sweet, radiant scent. No. 4 fills your interior with the unmistakable signature of the world’s most coveted fragrance.